About Me
I am a Marketing Manager with a background in Public Policy. I have proven my capacity to thrive in a dynamic and fast-paced work environment over the past eight years. My experience expands across print and digital marketing platforms, including email, web, SEO, direct mail, and social media.
My goal is always to showcase my clients/employers in the best way possible and develop maintainable procedures for continued brand awareness across the board, internally, and externally.
On a personal note, I’m also a huge fan of coffee and travel - preferably at the same time.
Background
The University of Alabama
Minor in International Studies
Minor in Public Policy
20 Under 40
Young Professionals
Dothan Area Chamber of Commerce
Keynote Speaker &
Panel Expert
Dothan Area Chamber of Commerce
Marketing Expertise
Print
Transforming ideas into visually striking and memorable materials
Branding
Cultivating identities that go beyond logos
Digital
Leveraging cutting-edge strategies to enhance online campaigns
Digital Resume
Marketing Manager
Eagle Eye Outfitters | Dothan, AL
- Proven success in driving new customer acquisition through strategic marketing initiatives, evolving from entry-level roles to Manager over six years.
- Developed segmented email campaigns and CRM initiatives in collaboration with E-Commerce Managers and ownership, resulting in a reduced CAC, and increased LTV.
- Provided strategic direction and valuable feedback on creative for ads, enhancing brand messaging and visual appeal. Led cross-functional team collaboration with other divisions to successfully implement brand launches, product callouts, and seasonal campaigns.
- Partnered with Web Managers, leveraging Google Analytics for proactive audience insights and experience while aligning strategies with growth goals.
- Achieved 6-figure in sales through an influencer program in its initial year, elevating brand recognition and boosting customer retention.
- Led all retail marketing efforts, overseeing comprehensive print and digital marketing design and implementation. Collaborated closely with internal departments and external partners, directing numerous successful brand launches. Offered strategic recommendations for all media planning, briefing, reporting, and optimization across various paid channels for brand campaigns.
- Directed and developed innovative concepts for digital video ads, strategically crafted for multi-platform deployment across social media, YouTube, and television, ensuring a cohesive and impactful brand presence across diverse channels.
- Cultivated strong co-op partnerships, with brands like YETI, The North Face, and Columbia, on retail trends, campaign best practices, and ROI reporting. Fostered collaborative efforts leading to increased brand visibility, market share, and mutually beneficial growth opportunities. Established trust through clear communication and a deep understanding of business needs.
- Enhanced community relations and strengthened brand reputation by proficiently hosting and managing PR events, effectively managing all local event sponsorships and donations.
- Developed a dynamic team by providing constructive feedback and coaching. Managed the hiring process and implementation of a six-figure annual marketing budget to optimize department performance.
- Collaborated closely with the in-store team and web team to design impactful in-store and online displays, effectively showcasing over 250+ brands and 12k+ products.
Account Executive
Capstone Agency | Tuscaloosa, AL
- Collaborated with various entrepreneurs to create custom brand identities that effectively communicate the brand's messaging and purpose, resulting in increased website traffic and improved marketing strategy.
- Developed and maintained strong relationships with clients, consistently delivering high-quality strategies and content on time resulting in repeat business and positive referrals.
- Collaborated with external teams, including photographers, copywriters, and web developers, to ensure seamless integration of branding with other marketing efforts and effective execution of marketing efforts
- Worked closely with clients to understand their specific branding and social media needs, providing recommendations and guidance on strategies for both social media and brand recognition and development.
Freelance Marketing
Remote
- Collaborated with entrepreneurs to craft impactful brand identities, driving increased website traffic and enhancing marketing strategy.
- Maintained strong client relationships, delivering timely high-quality strategies, resulting in repeat business and positive referrals.
- Collaborated with external teams to seamlessly integrate branding with marketing efforts, ensuring effective execution.
- Advised clients on branding and social media strategies, fostering brand recognition and development.
Experience
Brand Management, Content Creation, Copywriting, Event Planning, Grant Writing, Paid & Organic Social Media, Project Management
Marketing Software
Meta Business Suite, Klaviyo, Later, Mailchimp, Wordpress, Shopify, BigCommerce
Productivity Software
Asana, Basecamp, Microsoft Suite, Slack
Client Testimonials
“Transformative for my social media presence”
Working with Emma was transformative for my social media presence. Her strategic approach, unwavering consistency, and unique designs have significantly contributed to the growth of my online presence, allowing me to go viral on TikTok and now be a social media influencer.
Katie N.
“Truly great to work with!”
Working with Emma has been an absolute pleasure. She's not only prompt and efficient but also a quick learner, effortlessly grasping the objectives of our projects. Emma's ability to understand the creative aspects of our work adds a valuable layer to our collaboration. Truly great to work with!
Kelley J.
"Unparalleled commitment to excellence"
Working with Emma is an absolute pleasure! Her proactive approach in articulating her vision for branding sessions allows me the freedom to infuse my creative flair seamlessly. She has an unparalleled commitment to excellence and meticulous attention to detail.
Amber B.
Reach out if you want to create impactful stories together.
info@emmagaster.com
@emma-gaster